Microlyte
Paid Social Campaign
© waterdrop® – 2022
Creative direction by Kathi Kolar;
Design by Marina Barrocas;
Copy by Chelsea Tan & Johanna Zimmerer;
Performance team: Cosima Ferrari, Agnieszka Kocot & Teresa Mandolesi.
In 2022, waterdrop® launched Microlyte, an electrolyte drink in a cube format. Offered in three flavors, Microlyte is designed to keep people hydrated during and after exercise, making it the perfect choice for sports enthusiasts.
A dedicated Paid Social campaign was launched in parallel with the primary Marketing campaign to introduce this new subbrand and educate customers about the product.
As part of an “Ad Squad” focused on creating ad campaigns for Meta (Instagram & Facebook), we aimed to attract new customers to waterdrop®.
Based on competitor research, analysis of well-performing ads and target audience, we created several static creatives to test different layouts and variations for this campaign.
