2023: Make it count
Paid Social Campaign
© waterdrop® – 2022
Creative Direction by Kathi Kolar;
Design & Art Direction by Marina Barrocas;
Copy by Chelsea Tan & Johanna Zimmerer;
Performance team: Cosima Ferrari, Agnieszka Kocot, Sergio Calabrese & Teresa Mandolesi.
To celebrate the new year, waterdrop® launched the Make it Count campaign, which encouraged people to make the most out of 2023. Waterdrop® is a hydrating brand that makes dissolvable cubes that flavor water with natural ingredients.
Make it Count was a more extensive Marketing campaign, reaching different touch-points. I worked with the “Ad Squad” on the Paid Social part and collaborated with the Creative Director on the campaign’s visuals.
The Paid Social campaign aimed to prospect new customers by offering the brand’s entry product – the Starter Sets. Besides the promotional offer, the strategy was to show product variety and volume. Each product category (Microdrink, Microbe, Microlyte, Microbe) has its own Starter Set, which allowed us to create several variations of ad creatives.
Apart from the product variation, it is also essential for ad creatives to have variations in layout and details (CTA, stickers), so that it’s possible to test what works best inside the Meta platform.
Make it Count was a more extensive Marketing campaign, reaching different touch-points. I worked with the “Ad Squad” on the Paid Social part and collaborated with the Creative Director on the campaign’s visuals.
The Paid Social campaign aimed to prospect new customers by offering the brand’s entry product – the Starter Sets. Besides the promotional offer, the strategy was to show product variety and volume. Each product category (Microdrink, Microbe, Microlyte, Microbe) has its own Starter Set, which allowed us to create several variations of ad creatives.
Apart from the product variation, it is also essential for ad creatives to have variations in layout and details (CTA, stickers), so that it’s possible to test what works best inside the Meta platform.
