This project was developed for a design task thrown by ohne. It’s not a real product (yet ¯_(ツ)_/¯).
Disclaimer: the photos used in the social media proposal were taken from various Instagram accounts. I'm sorry for not giving them the rightful credit that they deserve.
Disclaimer: the photos used in the social media proposal were taken from various Instagram accounts. I'm sorry for not giving them the rightful credit that they deserve.
Show me the gummies
ohne is a cycles brand. Their goal is to reshape how people experience their menstrual cycles while being a community-first company. They provide people with the products, information, and support they need to manage their cycle every day, not just for the 5 days they bleed.
show me the gummies are PMS gummies to support people with the symptoms they experience around this time.
For the packaging proposal, it'd be a transparent plastic jar: it’s durable, recyclable, easy to ship (light), keeps the gummies fresh, and the customer can see how much product they still have left.
The front of the jar would be a vinyl cutout, contrasting the brand’s grey and the colorful gummies. For the back, the sticker with the nutritional table would surprise the customer: as the gummies are being eaten, a message on the back appears.
you’re fantastic. period.
The front of the jar would be a vinyl cutout, contrasting the brand’s grey and the colorful gummies. For the back, the sticker with the nutritional table would surprise the customer: as the gummies are being eaten, a message on the back appears.
you’re fantastic. period.
The plan for the Instagram campaign is to have a series of posts that lead to the product's launch. We’d have educational posts, as well as lifestyle posts, with some hints of the product in the middle.
