Tommy Jeans
Social Media Content
Freelance project for Tommy Jeans’ Instagram account. Content and images belong to Tommy Jeans/Tommy Hilfiger.
There is nothing better to kickstart the New Year with engaging and fun posts than Astrology content. Thinking about that, I worked with the Tommy Jeans social media team to create all-type carousel posts for their Instagram page with resolutions for the new year.
Drawing inspiration from Tommy Jeans' old-school serif typography and brand colors, we created a series of posts that paired each zodiac sign with a New Year's resolution, a vibe prediction for the year, and a product recommendation aligned with the astrological theme. This not only captivated followers with personalized content but also cleverly linked to recommended products to drive conversions.
The staggered release of the carousels kept the audience eagerly anticipating their own sign to be posted to find their clothing recommendations, just like in a classic 90s/00s magazine.
Drawing inspiration from Tommy Jeans' old-school serif typography and brand colors, we created a series of posts that paired each zodiac sign with a New Year's resolution, a vibe prediction for the year, and a product recommendation aligned with the astrological theme. This not only captivated followers with personalized content but also cleverly linked to recommended products to drive conversions.
The staggered release of the carousels kept the audience eagerly anticipating their own sign to be posted to find their clothing recommendations, just like in a classic 90s/00s magazine.
