For the end-of-year organic content on Tommy Hilfiger’s Instagram account, I worked with their social media team on a project that blended nostalgia and luxury into their posts. The goal was to create engaging social media content that resonated with the essence of the '90s, old money glamor, and Americana's spirit–all representing the Tommy Hilfiger brand.
The visual language was inspired by classic magazine aesthetics and typography, which once defined the era's fashion narrative. The posts reinvented the magazine experience for the current digital audience.
The content left the followers wanting more, and we continued the campaign into the new year. The culmination was the creation of a physical magazine that was designed to be shared as a Reel on Instagram. “Is this a real paper magazine? If yes, I’d love to have one. 👏🔥”
Tommy Hilfiger has a large audience of over 14.7M followers on Instagram, with people of different ages and necessities. Having that in mind, all the content created was certified to have readability and accessibility, while following the best performance practices and brand guidelines.
The visual language was inspired by classic magazine aesthetics and typography, which once defined the era's fashion narrative. The posts reinvented the magazine experience for the current digital audience.
The content left the followers wanting more, and we continued the campaign into the new year. The culmination was the creation of a physical magazine that was designed to be shared as a Reel on Instagram. “Is this a real paper magazine? If yes, I’d love to have one. 👏🔥”
Tommy Hilfiger has a large audience of over 14.7M followers on Instagram, with people of different ages and necessities. Having that in mind, all the content created was certified to have readability and accessibility, while following the best performance practices and brand guidelines.
